Married At First Sight’s Martha Kalifatidis has come out of the show’s two-part Grand Reunion special relatively unscathed, after re-inventing her public image over the past two years.

Which is why we were a little confused to find her strolling around Bondi Beach in disguise this week, seemingly attempting to avoid being recognised.

We spotted Martha walking around the influencer-friendly suburb hiding under a large towel while also sporting a pair of large sunglasses.

Why? We’re not entirely sure.

The ‘digital talent’ arrived at the beach with Michael Brunelli at the same time as Lara Bingle, who had attracted a bit of a crowd, and quickly covered up and turned around.